Plan B™
The Agency Alternative
DURAFLAME
Burning Passion www.duraflame.com Duraflame is the leader in manufactured fireplace logs and barbecue products. They’re also among our favorite clients thanks to their appealing brand identity, unique products that work exactly as expected, and willingness to push the envelope with their advertising. We’ve done a little bit of just about everything for Duraflame, from radio and TV to print and direct to in-store POP to promotional events. Each of our projects lends a slightly different spin to their brand, while always remaining true to the eternal flame at the heart of all their products, whether it’s QuickCoals or CrackleFlame or Charcoal Lighter Fluid. Our work is a perfect example of a winning advertising recipe — take equal parts appealing brand, amazing products, and out-of-the-box creative thinking, stir to combine, and toss it on the grill for 3-4 minutes or until golden brown and brilliant.