Plan B™
The Agency Alternative
Butler GUM
Gum Control www.jbutler.com/ Is there anything more exciting than dental health? Well, yeah — plenty — and that was exactly the problem that Butler G.U.M. enlisted Plan B to help them tackle. To aid consumer awareness of their toothbrushes and dental floss, we created witty, informative ads that polished up the Butler brand and put the sexy back in dental hygiene. To get customers thinking about their teeth, even if they don’t have popcorn caught in them, Plan B developed a buzz-worthy package design for Butler GUM’s new Pulse vibrating electric toothbrush. Since nine out of ten dentists agree that passing out toothbrush samples to patients is an effective way to promote their practice, we took a page from their playbook and created a promotional mailer to dentists with samples of the Butler GUM Proxabrush, including a personalized, detachable Rolodex card with the local product rep’s info.