Plan B™
The Agency Alternative
Silverback
Backhanded Compliment www.illinoisglove.com Some products don’t work well. Some do. Some work so well, they make you feel like a superhero. The latter is the case with Silverback mechanics gloves, which feature powerful magnets on their backs that allow for convenient and secure stowage of small parts and tools, freeing up the wearer’s hands for more important tasks. Plan B participated in all phases of Silverback brand launch, from product design to logo development to packaging and POP. The result was a completely integrated brand identity with an eye-catching package design that made Silverback gloves an 800-pound gorilla in the retail environment. Just like their magnetic product, our campaign was impossible to resist.