Plan B™
The Agency Alternative
Bloomberg
Think Big www.bloomberg.com/ What does a giant corporation like Bloomberg know about running a small business? Quite a lot, surprisingly. The challenge was convincing clients that a big-business solution could work for small businesses. Plan B developed this targeted campaign for DigitalWork.com, an online resource for entrepreneurs and small-business owners, and helped Bloomberg do big biz with small biz.
- Automotive - Buell Motorcycles
- Automotive - Cassidy Tire
- Automotive - Donlen
- Automotive - Fleetwood
- Automotive - General Tire
- Automotive - SPP
- Automotive - Toyota
- Automotive - Type IV Store
- Automotive - Volvo
- Beer, Wine and Spirits - Hacker Pschorr
- Household and consumer goods - Bunn
- Household and consumer goods - Butler
- Household and consumer goods - Claire Burke
- Household and consumer goods - Duraflame
- Household and consumer goods - First Alert
- Household and consumer goods - Janome
- Household and consumer goods - Radio Systems
- Household and consumer goods - Thermos
- Household and consumer goods - Volcanic Oil
- Energy - Exelon ComEd
- Entertainment - Alameda County Fair
- Entertainment - Bally Fitness
- Entertainment - Cedar Point
- Entertainment - Croatia Open
- Entertainment - Ft Wayne WFWA TV 39
- Entertainment - Gorilla Sports
- Entertainment - Missile
- Entertainment - Museum of Science and Industry
- Entertainment - Sci Fi Channel
- Entertainment - Wilson Tennis
- Entertainment - Womens Cycling Network
- Fashion - Berne Apparel
- Fashion - Crocs
- Fashion - xXx Racing
- Financial - Advantage Futures
- Financial - Applied Systems
- Financial - Bloomberg
- Financial - Easy Forex
- Financial - Freeborn Peters
- Financial - Kemper
- Financial - Lincoln Reinsurance
- Financial - Morgan Stanley
- Financial - Van Kampen
- Food - Australian Beef
- Food - Azteca
- Food - Bertucci's Restaurant
- Food - Conagra
- Food - Equal
- Food - Gerber
- Food - Haagen Dazs
- Food - Indian Summer
- Food - McKids
- Food - NCBA
- Food - Popcorn Palace
- Food - Stone Buhr
- Food - Table for Two
- Furniture - Skyline Furniture
- Hardware and tools - Illinois Gloves Silverback Gloves
- Hardware and tools - Genie
- Healthcare and Pharmaceutical - AHA Solutions
- Healthcare and Pharmaceutical - Celonova
- Healthcare and Pharmaceutical - DeKalb Memorial Hospital
- Healthcare and Pharmaceutical - Good Samaritan Hospital
- Healthcare and Pharmaceutical - HumanaOne
- Healthcare and Pharmaceutical - Virgin Lifecare
- Healthcare and Pharmaceutical - Lincoln Park Hospital
- Healthcare and Pharmaceutical - ABC
- Healthcare and Pharmaceutical - Baxter
- Healthcare and Pharmaceutical - OSAP
- Healthcare and Pharmaceutical - Metro Health
- Manufacturing - Peridot
- Manufacturing - Knowledge Net
- Manufacturing - RRDonnelly
- Manufacturing - BP Amoco
- Not for profit - FACC
- Not for profit - Chicago Urban League
- Retail - Clark Oil
- Retail - Fannie May
- Retail - The Grove
- Retail - REVCO
- Real estate - DJK Residential
- Senior Living - Hyatt Classic Residence
- Senior Living - Mather Lifeways
- Telecommunications - Sprint
- Telecommunications - Power92
- Transportation and travel - Allied Van Lines
- Transportation and travel - VTA
- Transportation and travel - North American Van Lines
- Transportation and travel - Orbitz Travelport
- Transportation and travel - iGo
- Transportation and travel - SIRVA
- Work/Case Studies