Plan B™
The Agency Alternative
Advantage Futures
The Color Of Money www.advantagefutures.com/ Forget the cuddly CG infant spokesmen and kitschy retro illustrations. Advantage Futures specializes in professional traders: individuals to whom the speed, accuracy and reliability of trades can mean six-digit swings in their accounts. To distinguish their brand from ‘hold your hand’ brokerages and connect with the competitive mindset of their target market, Advantage Futures needed a visual identity that conveyed their strengths simply and emphatically. Plan B responded with a mix of bold design and wry messaging that captured the focus and independence of futures traders, and applied our concept to a complete redesign of the client’s logo and identity, print ads, collateral materials and website.