Plan B™
The Agency Alternative
Advantage Futures
The Color Of Money www.advantagefutures.com/ Forget the cuddly CG infant spokesmen and kitschy retro illustrations. Advantage Futures specializes in professional traders: individuals to whom the speed, accuracy and reliability of trades can mean six-digit swings in their accounts. To distinguish their brand from ‘hold your hand’ brokerages and connect with the competitive mindset of their target market, Advantage Futures needed a visual identity that conveyed their strengths simply and emphatically. Plan B responded with a mix of bold design and wry messaging that captured the focus and independence of futures traders, and applied our concept to a complete redesign of the client’s logo and identity, print ads, collateral materials and website. Most recently Plan B developed an integrated campaign focusing on Advantage Futures' cutting-edge algorithmic trading capabilities. The campaign included a dedicated microsite, optimized for mobile and tablet browsing, print ads published in The Wall Street Journal and Baron's as well as outdoor bus shelter ads displayed in the financial districts of NYC and Chicago.