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Plan B™

The Agency Alternative

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XXX Racing



Logo-A-Go-Go www.xxxracing.org Cycling team uniforms are often little more than rolling billboards: cluttered assemblies of sponsor logos, thrown together with little concern for style or aesthetics. Plan B sought to lend an edgy elegance to XXX Racing’s team gear, giving this amateur team a professional look with a design that cast a positive light on their sponsor logos. The result was a team kit that made even the Cat 5 racers look fast.



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