Plan B™
The Agency Alternative
Crocs
Toe Jam www.crocs.com/ Some brands require elaborate and extensive market research to achieve widespread popularity. Some just step in it. Crocs started out as non-slip, non-marking shoes for boaters. The brand might never have transcended that niche if not for the unpredictable whims of fashion. Today, Crocs have kicked their way from their hippie origins in Boulder all the way to millions of the trendiest feet around the world. Ugly? Maybe. Comfortable? Hell yeah. The Crocs wearer proudly tells the world, "I may look silly, but my feet are happy!" And this ad captures that footloose attitude through an innovative use of modern sign language.