Plan B™
The Agency Alternative
Gorilla Sports
No Sweat www.crunch.com When the Bally Corporation launched its new Gorilla Sports Health Club concept in Chicago, they needed punchy ads to help attract the right breed of clientele. They tapped Plan B as their workout partner in the development of these targeted newspaper ads highlighting the variety of classes Gorilla Sports offers. We pulled a hammy in the process, but a little ice and twenty minutes in the sauna had us up and running in no time.
- Automotive - Buell Motorcycles
- Automotive - Cassidy Tire
- Automotive - Donlen
- Automotive - Fleetwood
- Automotive - General Tire
- Automotive - SPP
- Automotive - Toyota
- Automotive - Type IV Store
- Automotive - Volvo
- Beer, Wine and Spirits - Hacker Pschorr
- Household and consumer goods - Bunn
- Household and consumer goods - Butler
- Household and consumer goods - Claire Burke
- Household and consumer goods - Duraflame
- Household and consumer goods - First Alert
- Household and consumer goods - Janome
- Household and consumer goods - Radio Systems
- Household and consumer goods - Thermos
- Household and consumer goods - Volcanic Oil
- Energy - Exelon ComEd
- Entertainment - Alameda County Fair
- Entertainment - Bally Fitness
- Entertainment - Cedar Point
- Entertainment - Croatia Open
- Entertainment - Ft Wayne WFWA TV 39
- Entertainment - Gorilla Sports
- Entertainment - Missile
- Entertainment - Museum of Science and Industry
- Entertainment - Sci Fi Channel
- Entertainment - Wilson Tennis
- Entertainment - Womens Cycling Network
- Fashion - Berne Apparel
- Fashion - Crocs
- Fashion - xXx Racing
- Financial - Advantage Futures
- Financial - Applied Systems
- Financial - Bloomberg
- Financial - Easy Forex
- Financial - Freeborn Peters
- Financial - Kemper
- Financial - Lincoln Reinsurance
- Financial - Morgan Stanley
- Financial - Van Kampen
- Food - Australian Beef
- Food - Azteca
- Food - Bertucci's Restaurant
- Food - Conagra
- Food - Equal
- Food - Gerber
- Food - Haagen Dazs
- Food - Indian Summer
- Food - McKids
- Food - NCBA
- Food - Popcorn Palace
- Food - Stone Buhr
- Food - Table for Two
- Furniture - Skyline Furniture
- Hardware and tools - Illinois Gloves Silverback Gloves
- Hardware and tools - Genie
- Healthcare and Pharmaceutical - AHA Solutions
- Healthcare and Pharmaceutical - Celonova
- Healthcare and Pharmaceutical - DeKalb Memorial Hospital
- Healthcare and Pharmaceutical - Good Samaritan Hospital
- Healthcare and Pharmaceutical - HumanaOne
- Healthcare and Pharmaceutical - Virgin Lifecare
- Healthcare and Pharmaceutical - Lincoln Park Hospital
- Healthcare and Pharmaceutical - ABC
- Healthcare and Pharmaceutical - Baxter
- Healthcare and Pharmaceutical - OSAP
- Healthcare and Pharmaceutical - Metro Health
- Manufacturing - Peridot
- Manufacturing - Knowledge Net
- Manufacturing - RRDonnelly
- Manufacturing - BP Amoco
- Not for profit - FACC
- Not for profit - Chicago Urban League
- Retail - Clark Oil
- Retail - Fannie May
- Retail - The Grove
- Retail - REVCO
- Real estate - DJK Residential
- Senior Living - Hyatt Classic Residence
- Senior Living - Mather Lifeways
- Telecommunications - Sprint
- Telecommunications - Power92
- Transportation and travel - Allied Van Lines
- Transportation and travel - VTA
- Transportation and travel - North American Van Lines
- Transportation and travel - Orbitz Travelport
- Transportation and travel - iGo
- Transportation and travel - SIRVA
- Work/Case Studies