Plan B™

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Bally Total Fitness

Ads of Steel www.ballyfitness.com/ We turned Bally’s marketing upside-down to bulk-up enrollment and slim member attrition. They asked us to lift sales, online and on-site. We never broke a sweat.

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Capabilities

• Research/Analysis
• Traditional Media
• New Media
• Measurement

Philosophy

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Management Team

• Kim Hildreth
• Clay Cooper
• Don Weaver
• Ric Van Sickle

Grounded Innovation

A Compensation Plan B

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Work - Portfolio

• Automotive - Buell Motorcycles
• Automotive - Cassidy Tire
• Automotive - Donlen
• Automotive - Fleetwood
• Automotive - General Tire
• Automotive - SPP
• Automotive - Toyota
• Automotive - Type IV Store
• Automotive - Volvo
• Beer, Wine and Spirits - Hacker Pschorr
• Household and consumer goods - Bunn
• Household and consumer goods - Butler
• Household and consumer goods - Claire Burke
• Household and consumer goods - Duraflame
• Household and consumer goods - First Alert
• Household and consumer goods - Janome
• Household and consumer goods - Radio Systems
• Household and consumer goods - Thermos
• Household and consumer goods - Volcanic Oil
• Energy - Exelon ComEd
• Entertainment - Alameda County Fair
• Entertainment - Bally Fitness
• Entertainment - Cedar Point
• Entertainment - Croatia Open
• Entertainment - Ft Wayne WFWA TV 39
• Entertainment - Gorilla Sports
• Entertainment - Missile
• Entertainment - Museum of Science and Industry
• Entertainment - Sci Fi Channel
• Entertainment - Wilson Tennis
• Entertainment - Womens Cycling Network
• Fashion - Berne Apparel
• Fashion - Crocs
• Fashion - xXx Racing
• Financial - Advantage Futures
• Financial - Applied Systems
• Financial - Bloomberg
• Financial - Easy Forex
• Financial - Freeborn Peters
• Financial - Kemper
• Financial - Lincoln Reinsurance
• Financial - Morgan Stanley
• Financial - Van Kampen
• Food - Australian Beef
• Food - Azteca
• Food - Bertucci's Restaurant
• Food - Conagra
• Food - Equal
• Food - Gerber
• Food - Haagen Dazs
• Food - Indian Summer
• Food - McKids
• Food - NCBA
• Food - Popcorn Palace
• Food - Stone Buhr
• Food - Table for Two
• Furniture - Skyline Furniture
• Hardware and tools - Illinois Gloves Silverback Gloves
• Hardware and tools - Genie
• Healthcare and Pharmaceutical - AHA Solutions
• Healthcare and Pharmaceutical - Celonova
• Healthcare and Pharmaceutical - DeKalb Memorial Hospital
• Healthcare and Pharmaceutical - Good Samaritan Hospital
• Healthcare and Pharmaceutical - HumanaOne
• Healthcare and Pharmaceutical - Virgin Lifecare
• Healthcare and Pharmaceutical - Lincoln Park Hospital
• Healthcare and Pharmaceutical - ABC
• Healthcare and Pharmaceutical - Baxter
• Healthcare and Pharmaceutical - OSAP
• Healthcare and Pharmaceutical - Metro Health
• Manufacturing - Peridot
• Manufacturing - Knowledge Net
• Manufacturing - RRDonnelly
• Manufacturing - BP Amoco
• Not for profit - FACC
• Not for profit - Chicago Urban League
• Retail - Clark Oil
• Retail - Fannie May
• Retail - The Grove
• Retail - REVCO
• Real estate - DJK Residential
• Senior Living - Hyatt Classic Residence
• Senior Living - Mather Lifeways
• Telecommunications - Sprint
• Telecommunications - Power92
• Transportation and travel - Allied Van Lines
• Transportation and travel - VTA
• Transportation and travel - North American Van Lines
• Transportation and travel - Orbitz Travelport
• Transportation and travel - iGo
• Transportation and travel - SIRVA
• Work/Case Studies
  • Allied Van Lines
  • Conagra
  • Hacker-Pschorr
  • Orbitz
  • Silverback
  • Sprint
  • The Mather
  • V12
  • Virgin/Humana
  • VK Open
  • VK Pact
  • Wilson Tennis

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Partners

• Workhorse Interactive
• Spacetime Media, Inc
• Marden-Kane
• Experient Marketing
• InterCultura