Plan B™
The Agency Alternative
ALAMEDA COUNTY FAIR
Clucking Good Time www.alamedacountyfair.com/ The Alameda County Fair draws visitors from both nearby communities and the urban San Francisco area, so their advertising needs to appeal to both city slickers and their country cousins. Above all, it has to be family friendly, without appearing corny or provincial. It’s an aesthetic we like to call ‘rural chic’. Plan B has developed a number of TV spots and supporting marketing materials that showcase the fun of the fair, using self-aware humor, attractive design and subtle irony to appeal to visitors of all stripes, feathers and fur.