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Plan B™

The Agency Alternative

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TOYOTA



Steal Your Facemask www.toyota.com We’re not saying that all car mechanics are crooks. We’re merely implying it. After all, there's a reason people are suspicious of the man with the greasy hands. This campaign cunningly exploited that unfair stereotype to promote the value of buying an SPP extended auto service contract backed by Toyota, and accepted at any Toyota dealership.



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