Plan B™
The Agency Alternative
RICHARD VANSICKLE (RIC)
CROSS-MEDIA BRAND STRATEGIST
LinkedIn Profile Transcending the creative and marketing worlds. Ric combines decades of award-winning creative work at mega-agencies with a reputation as a leading digital futurist. A founding partner of Plan B, he is an international brand management authority, an adjunct marketing professor at Columbia College and is currently involved in the launch of a joint Franco-American messaging and content management system for International Brands. Ric currently sits on the Board of Directors of the JuleBox Laser Technologies Company and serves as a consultant to the U.S. Paralympic Team. • Northwestern University Kellogg School • DDB • EURO rscg • Plan B founder